In the days running up to the voting on Tuesday a video produced by MoveOn.org, aimed at inspiring citizens to go out and vote for Obama, went viral as it sped from friend to friend. By November 3rd it had been seen by 13 million people.
And it was being passed along by both Republicans and Democrats. When you get the content right, and offer ease of sharing, there’s no limit to the number of people you can reach.
