It’s not very often Facebook changes it’s rules to our advantage, but that just happened this week. The rule that there can be no commercial information or calls-to-action on your cover has been relaxed!
The ‘20% text on the cover’ rule still stands, but what you can say in that text is now much more flexible. Here’s the new wording from Facebook:
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”
You can now add “Click Like” or Enter the contest” or “Download our whitepaper.” Try “visit us at …” and add your address.
CAVEAT
Visual storytelling is one of the most important trends in Digital PR today. With so many different elements the impact of your Facebook page can get very messy. It is important to keep a consistency of design so that the brand impression people get when they come to your Facebook page effectively tells your story.
The design of the cover, profile image and the tabs right under the cover. should have one message and should be viewed as a whole, not six individual design pieces.
Take advantage of the new Facebook rules and update your cover and profile images. Build interesting custom tabs with images that align with your overall brand message.
