Coronavirus is having a significant effect on many businesses. Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. In this situation, it's natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. Now is the time to be more present and add as much value to your … [Read more...]
The Social Media Content Menu
Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want. Too many times I hear the lament - … [Read more...]
3 Ways Google My Business Can Attract Local Clients
Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant. So if you operate a local business of any kind, it’s more important than … [Read more...]
How to Repurpose Content into a Press Release (Podcast)
I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases Amy Woods and I had a delightful conversation and I hope you 'll find it useful. Click the image below to go to the podcast page of Amy's site for the link to the episode … [Read more...]
Think Before You Share Content
Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire. A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family 's … [Read more...]
