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Sally Falkow - Social Media Strategist
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Women Turn to Blogs for Advice, Information and Recommendations

June 7, 2009 by Sally Falkow

A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networks. When providing advice or … [Read more...]

Women Turn to Blogs for Information, Advice & Recommendations

June 6, 2009 by Sally Falkow

A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networks. When providing advice or … [Read more...]

How Old Media Can Make New Media Work

June 4, 2009 by Sally Falkow

While most old media is declining, NPR’s audience has grown 47 percent since 2000, according to figures from Arbitron, reports The Washington Post. More than half of NPR’s daily audience comes from its two “core” news shows, “Morning Edition” and the evening “All Things Considered.” What’s their secret?  Mashable’s … [Read more...]

CBS Simulcasts to Reach Younger Online News Audience

June 3, 2009 by Sally Falkow

According to Pew Research audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. Recent figures from Nielsen show that in 2008 the number of people getting news online passed those reading newspapers and it’s headed for an intersection with TV in the future. Since the early 1990s, the proportion of … [Read more...]

Do You Have Your Ear to the Groundswell?

April 21, 2009 by Sally Falkow

Social Media is indeed causing a sea change in how we connect, how we access information and our ability to reach out to others. This week several celebrities and mainstream media outlets raced to be the first  Twitter user to get 1,000,000 followers.  Ashton Kutcher won.  CNN was second.  Oprah featured Twitter on her show and started tweeting.  In just a few days she’s got … [Read more...]

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