Dell made a statement on their Direct2Dell blog this week that they can attribute more than $2 million in revenue to their @DellOutlet Twitter feed. They now have over 600,000 followers on this feed. In addition Dell is also seeing that this Twitter feed is driving interest in new product. People come from @DellOutlet on Twitter into the Dell.com/outlet site, and … [Read more...]
Where’s the social media conversation this month?
One of the most important activities in doing a social media strategy is listening to the online conversations to determine where the most buzz is about you, your company, your products, your services, your competitors. Understanding where people are gathering month to month can give insights into consumer trends. Compete's figures for May are out and Facebook is still … [Read more...]
Search in 2009
Matt Cutts of Google shared some interesting ideas about where search is going in 2009 with Mike McDonald of WebProNews. Watch the video interview “Pay attention to traffic, pay attention to conversions and keep building good content,” said Cutts. He noted that people will continue to pay attention to video and images in 2009 and that submitting a video to video … [Read more...]
SEO and Search Trends – a modern PR skill
Brandweek has an excellent article today on the changing job description of a CMO. Lynne Seid, a partner for the global marketing practices at Heidrick & Struggles, the recruiting firm and Tom Kline, chief scientist for the marketing firm Digital Scientists, interviewed 111 top CMOs in December about digital marketing. They say that the realization that data like … [Read more...]
Newspapers Tapping Into the Online Conversation
Image credit: R. Rasmussen In a Q&A interview with Paul Smalera on True/Slant Jennifer Preston, NYTimes social media editor said the conversation, the tips, and the ability to monitor trends has all been helpful to their reporting. Leah Betancourt, digital community manager at the Star Tribune in Minneapolis, Minn.writes in a post for Mashable that social networking sites … [Read more...]
