Shabbir Safdar is giving tips about how to monitor and deal with a crisis online. Content that  gets posted online stays online.  Forever.  If Google sees it as the most relevant content it will still be there years later. You can move it off page one by posting lots of positive content. Ben Popken’s (Consumerist.com) 3-step systen for fixing a corporate gaffe: Admit you … [Read more...]

  Anne Carelli, Digital Comm Manager for Coke is talking about their social media activities Several years ago Coke realized that Coke.com is not their home page – it is Google.com, digg.com and YouTube.  Take the time to keep abreast of what is showing up for your brand in thee new social sites and search engines. New mantras that have arisen out of social media- Fish … [Read more...]

Sam Ford of Peppercom: Listen at all opportunities – make every moment a listening moment. We’re talking to our customers all the time but are we listening? We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. Everyone is a publisher. Technology has changed the way people communicate.  It’s changed the way we find news and … [Read more...]

I am in Washington DC today at the PR News How-To conference.  The first session starts at 9 am with How to Listen to your Stakeholders.  The trainer is Sam Ford Director of Customer Insights, Peppercom and he will cover: How to listen to your stakeholders – the must-do’s How to execute quick, smart surveys and focus groups that will improve your PR When to respond to the … [Read more...]

The way people are finding news and information has changed dramatically.  Search engines are paying attention to the fact that a very high percentage of people say they are looking for discussions and opinions from others  on a subject when they search. To stay ahead of this curve Bing andGoogle recently made deals with Twitter and Facebook When you do a search in Yahoo! they … [Read more...]