by Cokey Falkow That old saying "Sticks and stones may break my bones, but words will never hurt me" sounds good in theory. It's not true in life and it certainly doesn't apply to Digital PR. Words posted online have immense power to hurt your business. So here's the million dollar question - Are you listening? Do you know what's being said about you? If you … [Read more...]
“The Butler” and the Digital PR Agency of Today
By Cokey Falkow Lee Daniels' "The Butler" has taken box office honors for two weeks in a row. It's a thought-provoking film and one of the aspects it brought home is how much a business needs the same thing: a good butler. Just as a good butler stands aside but is always observing and anticipating needs, so a good digital PR agency should be able to unobtrusively tap into … [Read more...]
Digital PR TV
Follow this Pinterest Board for interesting videos about Digital PR. … [Read more...]
Google Makes New Rules for Press Releases
Learn how to write a press release that gets found in search and shared on social media. … [Read more...]
How to Write a Press Release in 2013
Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release Register here Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Unfortunately, the SEO community saw the possibilities of using optimized … [Read more...]
