Big Changes Ahead in the PR Industry

The future of PR New skills

If you're studying PR, or you're working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what's changing, what talent is needed in the new model of PR, and where the industry is headed.  Here's the Cliff Notes version: PR Agency Forecast Most PR agency executives feel positive about the … [Read more...]

New Study Highlights Skills Gap in College Graduates

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If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US. Human Resources leaders don't think college prepares young people for work. What prompted these HR managers to respond this way?  In 70 percent of the … [Read more...]

Why PR May be the Answer to the Future of Search

mobile seo writing pr

  Rand Fishkin is very smart when it comes to what's happening in the world of Search Engine Optimization. (SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website and how this may affect the future of search. The gist of the report is that over the last few … [Read more...]

CMOs Regard Measurement as Key to Proving Value

Channels Gartner 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. One way they're dealing with this … [Read more...]

Measurement, Analytics a Hot Skill

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Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders … [Read more...]