US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. eMarketer expects the number of marketers using the channel will continue to … [Read more...]
Social Media Strategy Daily News
A Dramatically Different Approach to Social Media Metrics in 2011 According to research from Bazaarvoice and The CMO Club, more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Conversion jumps from eighth place last year to the number two spot for 2011. Read the … [Read more...]
Social Media Strategy Daily
The 10 Laws of Social Media Marketing: Entrepreneur.com It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. Read the … [Read more...]
Why Quality Content is Important
This week the New York Times broke the story about how JCPenney nabbed the #1 spot in Google for a slew of search terms. For months - right through the holiday season - they were top of the rankings for phrases like "skinny jeans", "home decor" and "comforter sets", to name just a few. Google looked into the results and, suddenly no more JCPenney. They were penalized for … [Read more...]
Corporate Spokespeople Getting Their Mojo Back?
According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from two years ago when they were in the bottom two. A “person like me,” … [Read more...]
