This week Adobe revealed information gleaned from marketers about what keeps them up at night. Less than half (48%) feel like they’re on top of the new technology and a majority of the respondents said they have not received any formal training. They lack confidence in their digital skills and their ability to measure results. Adobe’s report calls the situation … [Read more...]
Men Closing the Social Media Gap
I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing - after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew … [Read more...]
Are You Listening?
by Cokey Falkow That old saying "Sticks and stones may break my bones, but words will never hurt me" sounds good in theory. It's not true in life and it certainly doesn't apply to Digital PR. Words posted online have immense power to hurt your business. So here's the million dollar question - Are you listening? Do you know what's being said about you? If you … [Read more...]
“The Butler” and the Digital PR Agency of Today
By Cokey Falkow Lee Daniels' "The Butler" has taken box office honors for two weeks in a row. It's a thought-provoking film and one of the aspects it brought home is how much a business needs the same thing: a good butler. Just as a good butler stands aside but is always observing and anticipating needs, so a good digital PR agency should be able to unobtrusively tap into … [Read more...]
Digital PR TV
Follow this Pinterest Board for interesting videos about Digital PR. … [Read more...]
