2014 is almost upon us and many businesses are doing their planning for next year. One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. If you know which social network is getting the most activity it … [Read more...]
Martha Stewart’s Blogger Blunder
It would seem that the right hand does not know what the left hand is up to over at Martha Stewart Living. And that Martha herself doesn't quite get social media and blogging. I'd bet real money that there has been some gnashing of teeth this week by the PR department/PR agency that handles Martha Stewart. Martha had some strong comments about bloggers, yet her PR folk pitch … [Read more...]
Director of Content Tipped as Top New Marketing Job in 2014
According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don't have this in place. So what exactly is … [Read more...]
How To Market Your Business Using LinkedIn
If you are a business professional and not currently on the social networking website LinkedIn, you are missing out on a valuable marketing opportunity. Unlike other social networking websites such as Facebook and Twitter, LinkedIn is purely a professional network with a sole objective of connecting professionals for success. There are now over 200 million LinkedIn users … [Read more...]
The Digital Marketing Road Map
A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. 82% have had no formal education in digital marketing and have to learn 'on the job'. So their lack of skills is quite … [Read more...]
