A new study shows that only 4 of the US News Top 10 Hospitals have a patient-centric digital presence. The study Aligning Patient Needs with Online Capabilities: What Healthcare Reform Means for Your Hospital Website looked at the top 50 hospitals, as listed on the US News and World Report, and examined their online offerings to see how well they serve the digital patient. The … [Read more...]
Twitter’s New Look 2014
Twitter recently unveiled a totally new look with a bigger header. Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Here’s what the new header looks like: The recommended dimensions are 1500 x 500 pixels. That size displays well on most screens, but will have padding around it on … [Read more...]
Brand Consistency and Trust
Guest post by Creative Director Mike Falkow Social media is here to stay. That isn’t even a point of debate anymore. Most businesses are already on social media platforms and have Facebook fan pages, Twitter accounts for customer support, YouTube channels and the list goes on. However, a lot of what you see on these profiles looks like someone just threw … [Read more...]
How Small Businesses Could Leverage the Digital Newsroom Idea
The concept of Digital Newsrooms is catching on. Big brands like Coke, Nike and Marks and Spencer's have already launched magazine-style website with content that appeals to their core audiences. Can a small to mid-sized business with fewer resources do this? Every business has a story. There is always news and information that the media and the public will find … [Read more...]
Why Brands are Adopting the Digital Newsroom Approach
We live in a social media world. People find their news and information on Facebook, Twitter and Instagram. So why should a brand bother with creating their own newsroom? Isn't it enough to have your content posted on all your social accounts? Not really. When the media or the public find a piece of content in social media they're likely to follow a link back to your … [Read more...]
