Watch the one-hour webinar with Sally Falkow and Doug Brown of Newswire.net. http://youtu.be/9Ip0_WZJf0s About 10 days ago Google started the roll out of Panda 4.0 - a major update to their search algorithm. The goal of this update is to remove what Google calls "thin content" from the search rankings. Why is this of interest to the PR profession? Although most PR pros … [Read more...]
How Content Marketing & Digital PR Affect Your Business
Guest post by Cokey Falkow Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? One reason above all: The return on investment of customer acquisition and retention. It's much … [Read more...]
LinkedIn Adds Image Sharing on Mobile Devices
The power of visual content continues to catch on. Even if you had the time to write a thousand well-crafted words, your audience probably doesn't have the time to read them. And we process visuals much faster and retain the message better when an image is part of the package. LinkedIn gets this - now you can share images on LinkedIn directly from your mobile device. All you … [Read more...]
New SEO Tip: Google’s New SERP Display
If you're one of the smart PR pros who has learned how to optimize content for search engines you've been writing pithy headlines that are under 65 characters. Well, here's a head's up. Google has changed the way they display content on a search results page. They're not judging the length of a title tag or headline by the number of characters anymore, but by pixel … [Read more...]
How Journalists Use Social Media to Report the News
A new report from the Indiana University School of Journalism shows how US jouranlist are using social media to report the news. Based on online interviews with 1,080 U.S. journalists conducted during the fall of 2013, the new report updates previous findings and adds new ones concerning the role of social media in journalism. Key Findings: 78% of US journalists check … [Read more...]
