Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about - profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Of course those things have to occur. However, there is another … [Read more...]
Google’s Mobile Update and Online Visibility
Friday's #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles's next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage - is this any site or is it only true of a good site? You’d think that just any website is … [Read more...]
Content Strategy Challenges for Digital Marketers
The next #DigitalPR chat on Twitter is Friday April 1, 2016 Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution Guest: Brandon Andersen, Chief Strategist Ceralytics. Previously Marketing Director for Cision. @andersenology Here are the questions I'll be asking Brandon: Q1: Can you define … [Read more...]
UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
My guest on today's #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC … [Read more...]
#DigitalPR Chat on Visual Content with Victoria Lim
Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with … [Read more...]
