How to Create Content that Attracts Links From Influencers

create content that attracts links from influencers

  Creating content is one thing, getting it seen is another. It's that 'tree in the forest' question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy.  One of the places you need visibility is in the search engines - Google in particular. So … [Read more...]

Who Loves Ya Baby?

kojak who loves ya

  Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this … [Read more...]

Influencer Marketing – Owned or Earned?

Influencer marketing owned media

Influencer marketing  is no longer some edgy new technique..According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That's because they see results. 71 percent of consumers are more likely to make a purchase based on a social media reference. (Source) On average, … [Read more...]

The Role of Social Media in Crisis Management

cameras social media

  I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses:  Companies need to  go further than … [Read more...]

Online Newsrooms: the Secret Sauce for Media Relations

media relations

There is a saying that the more things change, the more they stay the same. Take media relations - despite the major changes in the media landscape, it's still a core part of PR and there are reporters, editors and producers we have to reach out to.  So although there have been major changes in the media landscape, the fundamentals of media relations are still the same: find … [Read more...]