New PR Measurement Tactics

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September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate  that we need new PR measurement tactics to show results.  Although reach and impressions are important - the customer journey does start with awareness -  we have to move beyond those initial  numbers and look for behaviors in our audiences that happen as a result of the … [Read more...]

Learn to Measure What Matters

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  September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement.  The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s.  (Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.)  The event promised tips … [Read more...]

How Content Makes Loyal Fans: Part One

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  Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer … [Read more...]

5 Ways to Improve Your Content Strategy

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  A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.  Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]

Getting to Know Your Customers

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    Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day?  So that's today! And why should we learn more about our customers?  Well, without them we have no business.  That ought to be reason enough. And now that technology is shifting the power from brands back to customers, there are new ways to learn just about … [Read more...]