Notes from the AMA blog eventWhile we were at dinner the night before the blog event, Bill Flitter of Pheedo gave us his great definition of RSS"RSS is Santa Claus content, delivered to you by the postal carrier, via your own personal remote control ordering system."Ben McConnell of Church of the Customer expanded on this idea and said RSS is more like … [Read more...]
The Business Case for RSS
RSS is the tool that can have the most profound affect on our internet marketing and business resultsRSS is the one tool that can have the most profound affect on our internet marketing and business results in 2005 and beyond, says Rok Hrastnik of the RSS Diary.Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet … [Read more...]
Business Week says blogs will change your business
Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you laterBusiness blogging just made the cover of Business Week.You cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. ... … [Read more...]
AMA Blog event San Francisco
We had a great timeToby Bloomberg of Diva Marketing chairs this blog event for the AMA and they have done a superb cross country road trip.Ben McConnell of Church of the Customer set the stage with his Blogging 101 which took a look at where business and marketing blogs are today and what you really need in a corpoate blog to be successful. The question of … [Read more...]
AMA Beyond the Blog San Francisco
California blog event tomorrowI am off to San Francisco again to speak at the AMA event - Blogs: Marketing Beyond the Website. I am speaking about corporate blogs tomorrow afternoon. I am showing the case study on the BTI BlogThere are some stellar speakers and I get to meet them all at a dinner tonight.I'll update you on what's new in the … [Read more...]
