IABC has put together a good resource on this new technologyI met the IABC folk at the Media Relations 2005 conference and they asked me to contribute to the May edition of CW Bulletin. It's all about RSS, blogs, wikis, and podcasts - and their relevance to organizational communicators. CW Bulletin is an online supplement to Communication … [Read more...]
The Secret Sauce in Website Marketing
It's the content - and what you do with it - that really makes the differenceScottie Claiborne highights the value of good content in her article on Site Pro News todayWords are The Most Important aspect of your site. The professional that most people think they can do without -the copywriter- is the one who can have the biggest impact on the success of your site. No … [Read more...]
RSS adoption driving new media ideas
Tagging and social networking combined with RSSChris Alden is no stranger to traditional media. He was a co-founder of Red Herring in 1992 and he recently founded a new media company called Rojo based on what he sees as a shift in the way we consume content.Rojo is a free web-based service that lets you connect with your friends and colleagues to help discover what you … [Read more...]
Small Business Internet Marketing Plans Include Blogs
HP Study shows growing adoption of blogs as an Internet marketing strategyTen percent of small business owners in a recent study reported that they have included blogs in their marketing plans. And 16% plan to invest in blogs over the next 2 to 3 years.Anita Campbell at SMB Trends extracted some excellent data about small business blogs from the HP Study done during … [Read more...]
CMOs Changing Role Includes Internet Marketing Strategy
Marketing needs to learn how to implement online elements and track the metricsCMO magazine reports that the role of the CMO is changing according to a research project by CMO Partners and executive search firm Spencer Stuart. They interviewed more than 350 CEOs and CMOs. Their primary conclusion: The role of the CMO must expand.One of the areas … [Read more...]
