BTI Blog results get a mention at SyndicateThere has been much speculation about whether you can measure the effectiveness of RSS. Rok Hrastnik's presentation RSS works: hard metrics for RSS at the recent Syndicate Conference in New York put that one to rest. .One of the case studies he chose was the BTI blog.Expansion Plus started working with … [Read more...]
Yahoo makes adding RSS feeds easy
Publisher's guide to RSSRobin Good's Sunday Share Picnic has a real gem in the basket today: the Yahoo publishers' guide to RSS feeds.This new online reference is free to access and it provides a five-step process to support effective RSS publishing on the Web.Adding their voice to the "monetize your feed" chant heard at the Syndicate conference Yahoo's own … [Read more...]
RSS may be the buzzword, but it’s still all about the content
You have to feed your feedI have been experimenting with PRESSfeed lately.We used this servcie to add content and a couple of RSS feeds onto a client's website - one for their optimized press releases of course. We created two other feeds on industry news topics and keywords they wanted visibility on.The site was only launched just a month ago.The … [Read more...]
RSS or Email is not an option
Marketing Sherpa needs to do a little more homeworkMarketing Sherpa usually gets it right - and they are right in saying that dropping email marketing and using only RSS would be a wrong move.But their take on RSS is based on flawed data. Sherpa fails to see the big picture of RSS says Rok Hrastnik in the RSS diary.One of their points is that RSS has a small … [Read more...]
No RSS feed on your content is a fatal error
Robert Scoble on RSS feeds as a content strategy"Scoble, why are you being such a shmuck about RSS?" Because not having an RSS feed is a genetic marker for a lame site. WebPro NewsRobert gives three excellent reasons why omitting RSS as a content syndication and delivery method is a fatal business error:RSS buttons announce to your visitors that you … [Read more...]
