New marketing opportunities for business with RSS feedsRok Hrastik of the RSS Diary has an excellent post about how RSS might be the answer you're looking for when it comes to new internet marketing opportunities for your business. Here are just some of the new opportunities he highlights:Delivering press releases in audio or video Sending your customers a … [Read more...]
Turner Broadcasting plans to hire a blog reporter/producer
Be sure blogging is a part of your internet marketing strategyi watch a topic called blog jobs in my RSS reader and this one turned up yesterday -Producer/reporter covering web-logs (blogs), pod-casts, and other internet-based forms of new media. The Blog Reporter/Producer will locate, research, and report on blogs and web sites that include news, politics, policy, commentary, … [Read more...]
Internet Marketing Legend Is Gone
Cory Rudl killed in racing accidentCory Rudl - only 34 years old - died yesterday while racing in a Porsche at the California Speedway in Fontana. Both Cory and the driver were fatally injured when the car left the track and struck a barrier.I first heard about Cory about four years ago and much of what I know today started with those early lessons in Internet marketingHe … [Read more...]
NewsMastering as a content strategy
Becoming the #1 Content Source in Your IndustryBack in Summer of 2004 Robin Good started to talk about newsmastering. Shortly after that I met Bill French of Myst Technology and started to use his platform for corporate news blogs.So I was seen as a blogger. But in actual fact, I am not a blogger - I am a newsmaster.Newsmastering is a very viable … [Read more...]
RSS: should you or shoudn’t you?
Divergent opinions on the corporate adoption rate for RSS10 days ago a Jupiter Research report said corporate marketing and PR folk will not be rushing headlong into RSS feeds. Several RSS pundits took exception to what they saw as a misreading of the value of RSS feeds.Scoble of course says without RSS you're not even in the game.This week Business 2.0 reports … [Read more...]
