More on RSS and content strategyI was recently interviewed by Rok Hrastnik of the RSS Diary about the development of PRESSfeed and how RSS implementation in business increases the need for a sound enterprise-wide content strategy.He posted the interview on his Lockergnome spot as well. … [Read more...]
Now More Than Ever You Need A Content Strategy
RSS puts new demand on content creation and messagingEver see a comment and think "Rats! I wish I'd said that?""Understanding your customer’s content requirements is tougher than the technical challenges associated with syndication.It’s relatively easy to create feeds. It’s very difficult to create a feed that a segment of your audience cannot … [Read more...]
Excellent Blogs RSS and podcasts event
Bulldog Reporter's PR University excelled yesterdayWhile other blogging events may be losing steam, yesterday's PR University's audio conference on the New PR Technologies proved to be a hit.For two hours 175 companies listened to the basics of corporate blogging, how to use RSS feeds as a PR and media relations tool and how podcasting will fit into this new PR … [Read more...]
A MAJOR SHIFT IN MEDIA CONSUMPTION
News from the OMMA and Search Engine Strategies Conferences give direction for web content strategySpeaking at OMMA West, leading and critic and host of On The Media, Bob Garfield, said that major marketers may be looking for online alternatives as the effectiveness of print and broadcast wane, but suggested that the online media infrastructure may not be ready for this … [Read more...]
PR University Audio Conference on Blogs, RSS feeds and Podcasting
New PR Technologies getting the attention of PR practitionersBulldog Reporter's excellent audio conference series has two classes this month covering the new online PR technologies of blogs, RSS and podcasting.The first class is tomorrow June 15th.Pete Blackshaw, CMO, IntelliseekToby Bloomberg, President, Bloomberg MarketingSally Falkow, President, Expansion Plus, … [Read more...]
