Your Internet marketing strategy should be focused on page one above the fold - everything else is a detourThe new study from Enquiro and EyeTools is over 100 pages and cost $149 - well worth the price.In the intro it compares search results to the anchor tenants in a shopping mall - and says that in Google search results the page one anchor is the number one … [Read more...]
Why RSS is important in PR
RSS helps you achieve your PR goalsThere are several definitions of Public Relations 'Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.' Institute of Public RelationsEfforts to establish and maintain a company's image with the public. Investor WordsPUBLIC … [Read more...]
New Communications Tools For Public Relations Professionals
PRSA also offering online conference on RSS and blogsThe Public Relations Society of America (PRSA) has teamed up with Elizabeth Albrycht, co-founder and co-producer of the New Communications Forum, a conference designed to teach the public relations power of RSS feeds, blogs, wikis,and podcasts, to provide one teleseminar and two one-day seminars focused on new communications … [Read more...]
Your Content Strategy Is Key To Consumer Trust
Consumer generated media tops the poll - it's time to use RSS and blogsThe folk at Intelliseek have some fascinating stats about consumer generated media (CGM)Source: Forrester Research Inc and Intelliseek.You'll have to click over to their site to see the figures.It boils down to this:Recommendations from other consumers is the runaway winner in creating consumer … [Read more...]
The Future of Content Strategy and Search Engine Visibility
Will blogs put SEM's out of business? Jeremy Karnell posed some great questions about how blogging is affecting natural search results.I don't believe we have all the answers yet, but it's refreshing to see the questions asked.This connection between blogs and natural search is not one that gets brought to light often enough. Blogging is a valid search … [Read more...]
