Why a content strategy is more important than everConsumer-generated content has completely redefined what it means to steward a brand in the 21st century. Like it or not, interactive media have made it possible for a brand's assets to be used in ways not easily controlled by the guardians and gatekeepers that traditionally have control over such things. The mere existence of a … [Read more...]
Word of Mouse Is The Best Online Public Relations Strategy
Consumer Generated Media exerting a growing influenceMarkets are conversations. Cluetrain predicted this back in 1999 and a recent U.S. study confirms that it has indeed come to pass.Two-thirds of all consumer goods sales are now directly influenced by word-of-mouth, and the Web is becoming more and more central to these discussions.When The Wall Street Journal … [Read more...]
RSS for PR
PR is a communication strategy and RSS delivers content onlineRSS is getting the attention of PR professionals PRSA and Media Relations hosted audio conferences on the subject recently. Both organizations have live events planned for September.Rok Hrastnik and I spoke about how RSS fits into a PR strategy. … [Read more...]
Quality Content Is the Future of RSS
Corporate communication will drive RSS adoptionSharon Housely at FeedForAll predicts that the biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.This is exactly the place RSS feeds should be getting traction. Businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS … [Read more...]
Blogs vs Mainatream Media
Citizen Generated Media Tells the London StoryWired News reports that most of the significant pictures of the London bombings didn't originate from professional photographers employed by news agencies. They came from witnesses at the scene using cell phones and digital cameras to document the tragedy. People experiencing a tragedy can convey what actually happened while at … [Read more...]
