Is there a place for them in your content strategyI met with Amy Gahran of Contentious at Blog Her last weekend. And what a pleasure that was. I have been a Contentious reader since 1999.We spoke about how the Internet is changing PR and her post about the use of traditional press releases.What if the press release were outlawed today? What if … [Read more...]
Forrester Reports on RSS Marketing
New reports outline why marketers should experiment with RSS, especially marketers with customers who fit the profile of early RSS adopters.RSS Marketing 101 introduces who uses RSS in North America and the implications of RSS adoption.57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. RSS adoption is being … [Read more...]
Blog Her Conference
A weekend with hot chicks who know codeWhat a great weekend this was! I spent two days with 300 women who blog. They blog about everything under the sun, from politics to pies and education to end-runs.Instead of being one of a handful of women in the room, I was surrounded by hundreds of smart women with big voices - and they are speaking out.And it … [Read more...]
PRSA LA Chapter Talks About Blogs, RSS and Public Relations
The PR Industry is waking up to the relevancy of online toolsAlmost 100 local PR professionals came to the PRSA-LA chapter meeting last night to hear how blogs, RSS and podcasts are affecting PR.The panel was Jason Calacanis of Weblogs Inc (Engadget and others) Eric Schwartzman of Spinfluencer, who moderated the panel at Media Relations 2005, and me. A … [Read more...]
The connection between brand value and consumer generated content.
Why a content strategy is more important than everConsumer-generated content has completely redefined what it means to steward a brand in the 21st century. Like it or not, interactive media have made it possible for a brand's assets to be used in ways not easily controlled by the guardians and gatekeepers that traditionally have control over such things. The mere existence of a … [Read more...]
