Small businesses need to learn how to leverage bothThose Yahoo! Small Business survey results prompted me to look into how niche and specialty small businesses were doing in the search game.Dollhouse Properties put out a press release promoting their new miniature and Barbie dollhouses. Definitely a specialty item - and one that is getting a high number of searches right … [Read more...]
Small Businesses Set to Score Big In Online Holiday Shopping Spree
Web Marketing Strategy Helps Small Businesses Be Found OnlineAccording to the Yahoo! Small Business survey conducted by Harris Interactive about where Americans intends to spend their holiday dollars, 80 percent said they will buy online. Nearly two thirds (63 percent) said online small business specialty or 'niche' retailers are the "best places" to … [Read more...]
RSS feeds add to Google buttons
Content feed buttons are an important part of the strategyCashing in on the fast user adoption of RSS content feeds, Google has an RSS reader. Now there is an easy Add to Google button you can put on your site wherever you have an RSS button.You should be using every possible method available to entice your readers to subsribe to your content.Make the content … [Read more...]
The History of Thanksgiving and its Celebrations
A Holiday Branded Throughout TimeWhen we talk about online branding or internet branding we speak of tactics that are supposed to be based on some underlying concept that is worthy of the world’s attention.I thought it would be fitting to share a great article on a subject that has been branded by many different cultures around the world including the ancient Greeks, the … [Read more...]
Blog Content Needs A Strategy
Panasonic steps into a blog stormThe subject of character blogging has reared its ugly head once again.As Amy Gahran said, a character blog is not necessarily a bad thing.. it just depends how and why it is done. And since complete transparency is the holy grail of blogging, never hide behind a character and pretend it's a real person.This comment Amy's blog … [Read more...]
