Users prefer organic to sponsored listings by five to oneThe trend for internet marketing is increasing with a growth rate of 33.7 percent projected for U.S. Recent studies document the positive role search plays on internet branding.Search marketing is being touted by some to be “the greatest DM (direct marketing) medium to ever hit the advertising scene.”I would … [Read more...]
Readership increases make blogs a prime internet marketing tool
45 percent jump in a yearWith all the attention business and corporate blogs have received in the last six months, I figured the readership numbers must be way up.According to comScore Networks, fifty million U.S. Web users visited blog sites in the first quarter of 2005, up 45 percent from a year ago.That's 30 percent of the US Internet population and 1 in 6 … [Read more...]
Online Branding and Search Engine Visibility Marketing
Predicted to be a Top-10 Strategy for 2006This article covers many emerging e-marketing technologies and predicts the top-10 for 2006. There is no doubt in my mind that the future of internet branding does depend on the "write once, publish many" paradigm and the ability to manage, parse, and publish content for multiple outputs and devices. It is also clear … [Read more...]
Budget Sends Blog Readers on Scavenger Hunt
In a Pure-Play Online Branding CampaignI don’t know if I’m just missing my school scavenger hunt days or what...But, I was really impressed with the creativity of this online branding campaign that utilizes some of the most effective internet branding tools available. … [Read more...]
Topic clouds: a new content strategy tool
MyST does it againThe ST in MyST stands for Smart Tags. And they just made some very smart tags available for blogsite owners in their new tool called Topic Cloud.Take a look at my topic cloudIsn't this fun?You can read the FAQs about Topic Cloud hereApart from a way to find data in your blogsite easily, it is also a terrific tool that shows you at a glance … [Read more...]
