The Static Web vs the Live WebDay One - Syndicate conference Doc Searls started the conference off with flashbacks to 1999 and remembering how Dave Winer got him started blogging with the “Edit this page” function – a radical idea in web content. He pointed out that we refer to the static web in terms of real estate – we build, we have … [Read more...]
Online Branding vs. Market Share
Not One In The SameAt least in the case of online music, dominant market share does not necessarily translate to top of mind brand awareness. Although iTunes is far and away the most popular download service in business, Napster is a more recognized name according to a resent study on internet branding. Of those polled 79 percent recognize the Napster name while only … [Read more...]
Topic clouds a great hit
tagging and navigation on blogsites getting better Google visibilityHere is another blogsite Topic Cloud. This one is for one of our clients - Telsoft Solutions.My topic cloud has increased the number of pages indexed for my blog by over 200 in the last week.This is a great tagging tool for bloggers. … [Read more...]
New Online Branding Opportunities
But more research is neededI was just reading a review discussing internet branding and the effect sites themselves have on brand.Branding is a complete package of perception based on every experience with a brand and that certainly includes the website.I agree with the review that more research is needed to document the positive effects of online branding. … [Read more...]
Content Strategy Highlighted at Search Engine Strategy’s Online PR Track
I went to Search Engine Strategies conference this week in Chicago - as a speaker in the online PR track. I spoke about News Search on a panel with Greg Jarboe, Nan Dawkins and Lee Odden.The online PR track has been expanded, which shows the growing interest in this field. The track covered blogs (of course) and RSS, podcasting, wikis and tagging. And the … [Read more...]
