Nifty New Gadgetry No Longer Sole Trump CardAd Age reports on the sudden resurgence of branding, including online branding, as a hot topic for the upcoming Consumer Electronics Show in Las Vegas. I see a blurred line here on the complete concept of branding. One could argue that “nifty new gadgetry” is a branding tactic in itself. We do see more … [Read more...]
My Syndicate post was a Pick of the Pack
Positive blogging gets the nod from the RSS PunditFeedosphere Pick of the PackIsn't that neat? It's always a kick when my blog gets noticed.And I was happy that this post got picked - since I believe so firmly in the positive power of blogging and RSS as an online brand building strategy. … [Read more...]
Internet Marketing Strategy Ideas for 2006
3 resolutions for next year that could give you a better result than 95 percent of the enterprise-sized sites did in 2005.There are three fundamental areas in your Internet marketing strategy you should pay attention to in 2006, writes Jason Burby at ClickZ.He has them in this orderEnrure accuracyMeasure what mattersMake optimization a priorityI'd rate them this … [Read more...]
New Standards for Online Branding are Coming
IAB undertakes the "nomenclature project"In a news release today, CNET reports that the Interactive Advertising Bureau is developing new, more exacting standards for measuring traffic with more strict guidelines on which content partners will be counted when it comes to dominant branding.I agree good content does greatly contribute to Internet branding. It will be … [Read more...]
Syndicate : the postive power of corporate blogging
The flip side of BlogsYou tend to hear all the horror stories about blogs in the media and the conferences - the Forbes article about the attack of the blogs, the Kryptonite debacle and all the other 'usual suspects.'How refreshing to hear the conversation between Doc and Jonathan Schwartz, President and COO of Sun Microsystems at Syndicate. Corporate blogging … [Read more...]
