A very advertising focused eventThe Online Media, Marketing and Advertising event at the Universal HIlton yesterday was very advertising focused.Even the exhibitors were 90% ad based. No blog platforms and just one PR wire service. Although there were two blog sessions and two RSS sessions, the content was a bit of a disappointment. The first blog session … [Read more...]
Internet Stock Could See 27% Growth in 2006
Top Financial Analysts Maintain EstimateNow I’m not “going there” with respect to joining the ranks of financial analysts. I will leave that to the experts.What I do want to suggest is that this report validates what many of us in the online PR arena have been saying: Online Branding is Important. And, coming out of such a conservative subject as financial … [Read more...]
A Content Strategy Is Just As Important As The New Web 2 .0 Technologies
The more things change the more they stay the same.Jakob Nielsen's latest Alertbox article focuses on what a business website really needs to be successful. Fix the basics first, says Nielsen. Don't rush into the 'next big thing' when you have no content strategy in place.Here are the biggest content issues that led to lost business value:Overly aggressive homepage … [Read more...]
Podcast survey highlights online PR opportunities
News, business and tech podcasts neededI have been digging into the podcast field to find stats for the RSS book I am collaborating on with Rok Hrastnik of the RSS Diary. We aim to be done April 6th so the preview can be at Media Relations 2006 in New York.I came across the Podcast Network survey and it has some very interesting data on who listens to … [Read more...]
I know you’re reading my blog but I’d like to see your comnments
Readership is up but comments are lackingOver the past six months the number of unique visitors to my blog has grown to almost 20,000 a month.But I get very few comments. I'd really like to hear from my readers, so I know what interests you and what you'd like to hear more about.So if you are a regular visitor, or even a first time passer-by, take up the keyboard and talk … [Read more...]
