The Brand is in the NameA new Lexicon Branding Survey indicates that Internet domain names ending in .com are no longer the only viable option for companies doing business on the web.According to the study “…. In terms of actual usage today, people just don't care about the word on the right side of the dot. What really matters is the actual name of the company or … [Read more...]
Online PR is creeping into traditional PR agencies
It's time to make the leap to PR 2.0"There is a struggle to have traditional media and digital and content and public relations all brought under one roof under the agency side." Alan Rutherford, Unilever's global media director.Unilever's TV ad budget is down to 65 percent, a 20 percent drop in a decade. Unilever won't create in-house agencies, said … [Read more...]
Paid versus Organic Search Results
PPC cannabalizing organic resultsAn interesting study from SEMphonic brings a neglected idea in search to light: does buying PPC ads on a word cannibalize your organic search clickthroughs?It seems the answer is a resounding Yes!The relationship between organic and PPC programs in building SEM programs has been given short shrift in the industry. Most SEM practitioners have … [Read more...]
Online Branding
Web 2.0 StyleI was looking over a BusinessWeek online article today that looks at how Internet investing is challenging the established media and how users are taking more and more control - and are beginning to even define brand.Here’s and excerpt: "…YOUR NEWS, YOUR WAY. The new business model begins with a platform and set of user tools based on Web … [Read more...]
Vertical Creep
There's PR value in this new search trendThe Vertical Creep session At SES NYC was jam packed. The word is getting out - there's a strong trend for searchers to use the tabs on the search engines like news, products, images etc. And these vertical search results are creeping in to the traditional web search results pages.Many times search … [Read more...]
