Nielsen weighs in on eyetrack infoUsability guru Jakob NIelsen has added his take on eye tracking and how people read a web page.Nielsen's tests show a distinct F shaped pattern on all web pages. You can still see that Google golden triangle, but it does have the F shape to it.He shows patterns on an About Us page, A Product Page and a SERP.There are some clear … [Read more...]
An interesting visit to New York
Things did not quite as planned.....Well, that was an interesting 24 hours - just as I was about to start my presentation on new media and online PR at the Media Relations conference in New York this week, I had chest pains. Very bad timing! The hotel policy is that anyone with these symptoms goes to the hospital and despite my strong protests, with the Media … [Read more...]
RSS and PR Ebook
The Power of Online Syndication is releasedAfter burning the midnight oil and one trip to the emergency room, the beta version of The Power of Online Syndication is released.This is the beta version and there is still lots more to come. But you can help us with the content and we'd love to have your feedbackCheck out this first version … [Read more...]
News Search Users Are ‘High Powered’ Internet Surfers
"High-powered" broadband users consume more news and media on the Web than the average Internet user.New data from the Pew Internet and American Life Project show that those who read news online are a sought after demographic - they are the "high-powered" broadband users that consume more news and media on the Web than the average Internet … [Read more...]
RSS is on the rise
The demand for advanced features in newsreaders is an indicatorBoth Feed Demon and Newsgator announced some cool new upgrades.And the 'Face of the Web' study reports that although the growth of users on the Internet has slowed (we've got 'em all now) dependence on applications like RSS is growing fast."Whether it is checking RSS (news) feeds, blogging or picking up a … [Read more...]
