Consumer generated content fuels the need for online reputation managementBusinesses are feeling the power of blogs, says the BBC today. Companies are paying attention to what's being said online and they're looking for tools to monitor CGM.But we really need to take a wider view than just blogs, says Andy LarkIn these spaces we aren't just interested in what is being … [Read more...]
Blogs Still Growing
Blogosphere doubles every six monthsSince 2003, the blogosphere has experienced a doubling in size about every six months to reach a currently tracked 35.3 million Weblogs. In the past three years, the number of blogs tracked has grown over 60 times its size. Source: Technorati's State of the Blogosphere 2006 … [Read more...]
Search engine visibility vital as search use grows
Search queries hit new high - figures show biggest gain over the past twelve monthsGot keywords? Know where your 'long tail 'is?Americans conducted 6.4 bln searches online in March 2006, up 10% from last month and 15% from 2004, reports comScore This increase in search queries from the previous month marked the largest gain over the past twelve months. Google Sites led the … [Read more...]
Internet Marketing StrategyReaches Millions of Online News Readers
SEO PR and online media relations a must Unique visitors to newspaper Web sites jumped 21 percent in 2005, and page views increased by 43 percent over that same period. Newspaper web sites attracted 14 percent more 25- to 34-year-olds and 9 percent more 18- to 24-year-olds. Source: Nielsen/Net in the Spring 2006 Newspaper Audience Database (NADbase) report, released by the … [Read more...]
Media Relations 2006 podcast
On the record...onlineEric Schwartzman did a stellar job of podcasting from Media Relations 2006. So if you did not get a chance to go to the conference, hop on over to the On The Record...Online and listen to the podcastsMy interview is up there today. … [Read more...]
