Learning to write for Google and Yahoo has become a PR necessityThe direction of online initiatives is the most interesting trend in newspapers, according to media buyers and planners, ranking ahead of any other issue, including circulation.Half of those surveyed by Media LIfe said the were watching how newspapers' sites will evolve and what role the web will play in … [Read more...]
The Longtail Video
Your audience is indeed up to something.I just watched the Day of the Longtail video on YouTube - it made my dayIf you want to know what they are up to and how it's affecting your business come to the news search session at SES on August 8th. Thanks to Joel from PRESSfeed for senfing me the video link … [Read more...]
Web Metrics And the Bottom Line
If you can't measure it you can't manage it"A company's Web site interacts with every part of its audience, from analysts and journalists to employees and customers. If you don't know how well your Web channel's doing, then how can you gauge the overall success of your company?" writes Shane Atchison in ClickZIn preparation for my session at Search Engine … [Read more...]
Just How Social is Social Media?
Social News Sites Can Be An Inluential. Part of your PRIn ClickZ today Sean Carton talks about the manipulaiton of news on social media sites and the pros an cons of paying bloggers and posters.His conclusion:For us marketers, the lesson is this: we're not in control of our messages anymore. Sure, we can pay bloggers, bankroll folks to post to social news … [Read more...]
RSS tops Blogging in searches for Online PR
RSS and content syndication are good online PR search termse-consultancy.com published a list of online PR phrases that were searched lately:blogging, blogs, links SEO, online coywriting, onine monitoring, onine PR, online public relations, press center, press releas distribution, reputaiton monitoring, seeding.Seems odd that they did not include keywords like 'RSS' … [Read more...]
