Younger, participation-minded consumers will eventually dominate all of the online space, says trendwatchingOne of my favorite sites is www.trendwatching.comTheir December issue is online now with an interesting web 2.0 prediction for 2007:GENERATION C(ONTENT) is turning into GENERATION C(ASH). Revenue and profit-sharing is going to be one of 2007’s main themes in the … [Read more...]
Alternative Media Gaining Credibility
Nearly half (49 percent) of senior executives surveyed recognize that reaching audiences only through traditional mass media is no longer effective"The Changing Face of Marketing and Communications in Today's Creativity Economy," by Weber Shandwick and KRC Research, shows that top execs are getting the clue - half (49 percent) realize that using traditional media … [Read more...]
Business Blogging Builds Reputation Through Authenticity and Transparency
New survey finds consumers are more supportive of corporations that are transparent and authentic in their messagingThe recent Bulldog Reporter/Peppercom business blogging survey showed that more than half of the companies polled are not blogging. Yet consumers are more supportive of corporations that are transparent and authentic in their messaging—and are more … [Read more...]
Social Media Optimization Session at SES Chicago 2006
Some great ideas to increase visibility and trafficIt was very encouraging to see the Social Media Optimization session at SES Chicago 2006 packed to capacity. And when the speakers did the usual poll of the audience, the change in a year was apparent: social media optimization is catching on in a big way.Andy Hagens really hit the reality of this audience … [Read more...]
Social Media Release Tools
Edeleman's offering an SMPR tool tooEdelemn announced their Social Media Press Release tool called StoryCrafter this week. there were a couple of comments in the Google discussion group that it looked just like the Shift format. I thought that was the point of the tool - so PR people could actually use the format Shift proposed.You can use PRESSfeed … [Read more...]
