PR left holding the baby when things go wrong.The Peppercom and Bulldog Reporter Business Blogging Survey conducted on 1,200 marketing industry executives from the United States and United Kingdom, revealed some startling disconnects in corporate communication policy on both sides of the pond.. ¨ Most respondents (78 percent for U.S. … [Read more...]
Add Online PR and Social Media to Your Internet Marketing Strategy for 2007
PR professionals and agencies need to get trainedA recent report from Hitwise revealed that one in twenty web visits is now to the top social media websites. And these sites are not only driving traffic to Google and other search engines, they are sending visits directly downstream to sites like travel, banking and telecom."Social networkers" spend less time … [Read more...]
A Very Productive Thanksgiving Week
Social Media Training for LA, OC and even South AfricaWhat an interesting and productive Thanksgiving week we had - two PR agencies came in for social media training. One was from Orange County and one was all the way from South Africa.Sarah Rice of Sentient Communications was at my seminar in Cape Town in June and we have been emailing back and forth since then. … [Read more...]
SAP Gets In Touch With Bloggers
Taking the lessons learned to heart.SAP is doing a pretty incredible job of supporting an ongoing conversation with the (non-SAP-ecosystem) blogging community, was one comment from a blogger invited to participate in SAPPHIRE 06.With so many debacles in the PR/blogger relaitons arena, it's refreshing to see one that got it right.SAP invited bloggers to their premier SAPPHIRE 06 … [Read more...]
Social Media Making Inroads Into Mainstream News Providers
Reuters Buys Into Blog and FeedsYou know you're making your mark when a media stalwart like Reuters pays millions of dollars for a share in a blog distribution start up. Social media could ask for no better endorsement .Reuters has invested $7 million in Pluck, the world's biggest blog syndication network, called BlogBurst. BlogBurst connects newspapers and other … [Read more...]
