Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist
  • About Sally Falkow
  • Online PR Tips
  • Meritus Media
  • Contact Us
  • Work with Me

Online Travel Sales Set to Beat Offline in 2007

December 20, 2006 by Sally Falkow

Travel, tourism needs a Travel 2.0 Internet marketing strategyAccording to a new report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half (54%) of all U.S. travel bookings.The US market is way ahead of the pack in using the Net to buy travel. While the U.S. represented just one third of total online and offline … [Read more...]

Is MySpace getting more traffic than Yahoo?

December 18, 2006 by Sally Falkow

Social media sites have the audienceAccording to comScore Media Metrix, MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc.News Corp.'s MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc., according to comScore Media Metrix. MySpace's growth was 2 percent over October and triple … [Read more...]

NYTimes traffic vs MySpace

December 18, 2006 by Sally Falkow

Social Media traffic continues to beat out other sitesCould this be the reason the NYTimes is adding social media elements to their online stories?         … [Read more...]

Social Media: A Sign of The Times

December 15, 2006 by Sally Falkow

Getting into social news sharing is just good business these daysThe Gray Lady got the clue.  The New York Times is paying attention to where its stories are shared, who reads them, and, more importantly, what they are saying about them, reports TechCrunch on Rojolink.As from Monday they will be adding direct links to digg, facebook and newsvine, so that readers can … [Read more...]

Business Blogging Lesson Still Not Learned

December 14, 2006 by Sally Falkow

Social Media and PR 2.0 require a differnt approach - honesty and tranparency are paramountAnother 'flog' or fake blog was unmasked this week - Sony and viral marketing firm Zipatoni were shown to be behind the supposedly cool hip-hop blog, alliwantforxmasisapsp.com.Coming hard on the heels of the Wal-Mart/Edelman fiasco it's no wonder that corporate executives in the US and … [Read more...]

« Previous Page
Next Page »

Recent Entries

  • Brand Awareness, Brand Visibility, and Trust
  • 5 PR Trends for 2025: The Evolving Communication Landscape
  • Search Box Optimization: Supercharge Your SEO Results
  • Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms
  • 5 Smart PR & Marketing Trends for 2024

Recent Comments

  • Top PR Influencers: Meet The 25 You Need To Follow on About Sally Falkow
  • 5 apps for editing and enhancing your visuals - The Social Olive on 5 Image Editor Apps for Visual Content
  • Reputation Management | Website Design and SEO in MalaysiaWebsite Design and SEO in Malaysia on Crisis & Reputation Management Top Financial Services Concerns

Copyright © 2026 · Magazine Pro Theme on Genesis Framework · WordPress · Log in

Thanks for signing up!

Join 10,000 PR and marketing professionals.
Get the latest Digital PR and content marketing tips in your inbox every week