By examining what resonates with consumers, we can identify larger patterns that will shape our lives in the years to comeSeems all eyes are focused on "what's next?" Marian Salzman, executive vice president and chief marketing officer of JWT Worldwide, has weighed in with 70 products, services and trends that will define the new year.While online activities … [Read more...]
Your Internet Marketing Strategy for 2007
SNCR pundits give direction for new mediaSNCR is a great place to exchange ideas about new media. Jen McClure asked our members to look back at 2006 and forward to 2007 and give our take on where new media is headed.There are excellent online PR tips from Katie Paine, Debbie Weil, John Cass and Giovanni Rodriguez.And while you're there, read the rest of the New … [Read more...]
IPod Capabilities Cross Over Into the Auto Industry
Apple's Christmas rush on iTunes set to blossom in the New YearSeems the iPod was one of the most popular holiday gifts this year. iTunes was been overwhelmed by the rush to download items from their site. Auto manufacturers have seen the light - BMW recently rolled out a built-in iPod dock in many of its vehicles, and various other brands like GM and Ford … [Read more...]
Social Media is the “One thing that Most Influenced the News”
User- generated content providers named Time Magazine's Person of the YearIf you needed any more convincing that social media is influencing the news, this should do it.You don't get any more mainstream than the cover of Time as Person of the Year. And if user-generated content and social networking is the one element that most influenced the news in 2006, I'd hazard a … [Read more...]
Social Networks used correctly improve brand awareness.
Top-tier social meida sites can be a remarkable source of trafficSearch executives regard social networks as a powerful channel that can improve brand awareness and create buzz, when used correctly, “While social search certainly is in its infancy, the top-tier sites can be a remarkable source of traffic, in many cases bringing the server of unprepared … [Read more...]
