Social media helps Dell recover from their online reputation crisisA new look at the Dell Hell case study by Market Sentinel shows that there is a slight improvement in customers’ feelings about Dell’s speed of service (up +4) and technical competence (up +1). This improvement is offset by increasing dissatisfaction with the policy of off-shoring technical support … [Read more...]
Include Video In Your Content Strategy
User generated video getting good views from niche audiencesIt's time to start brushing up on flash, screencasting, video production, and video networks, syas Brian Solis.Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative.During the week of February 3, YouTube's traffic surged above … [Read more...]
Socialize Your Internet Marketing Strategy
Microsoft Pitches Web 2.0 Marketing Ideas at Mix 07The capabilities opened up by Web applications such as social-networking sites and the close integration of media in software is changing the face of consumer marketing, said Robert Bach, head of Microsoft's Entertainment and Devices division at Mix 07 (Microsoft's conference devoted to Web developers and designers.) "The … [Read more...]
Digital prowess is now key to an agency’s capabilities
Social media training a must for agency and in house PR staffKeith OBrien reports in PR Week that the Fleishman HIllard conference focused on social media"The vast majority of the meeting was about how interactive media and the digital world is our new oxygen," notes Dave Senay, Fleishman-Hillard CEO. "Understanding how to integrate the offline and online … [Read more...]
Corporate Blogging
Dilbert cartoon in the Washington Post says it allThere is classic Dilbert cartoon about corporate blogging in the Washington Post .If you;ve been concerned about your CEO blogging, it's a must see.See AlsoWashington Post cartoon about corporate blogging … [Read more...]
