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Sally Falkow - Social Media Strategist
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Online Revealed Canada Keynote

May 28, 2007 by Sally Falkow

Making the Most of Social Media MarketingDr Hunter Madsen of Yahoo! gave the keynote at Online Revealed Canada today.  He started with this definition of social media marketing:Social media marketing is when you empower people to tell your story in a way that enhances your brand online. Canadians are the most intensely active people online and it's social media … [Read more...]

Find Young Adults On FaceBook

May 22, 2007 by Sally Falkow

College kids spending more time in social media sitesWhere do college kids go for their breaks? According to Youth Trends 17 - 25 year olds are spending a significant part of their break time online.Facebook is now the first choice of nearly 70% of females and 56% of males aged 17-25. Two blogs were in the female top 10 list for the first time: Pink Is the … [Read more...]

Google Universal, News,Images and Video Even More Important to Your SEO Strategy

May 19, 2007 by Sally Falkow

Google's new update to design and function means you have to search optimize images and videoImage from blog post at WebWareMay 16 was Google's Searchology day. They unveiled a number of new Google services to the media, and the one that produced the most buzz was Google Universal – the redesign of the site and the way the search engine finds and displays results. … [Read more...]

Social Media Marketing

May 19, 2007 by Sally Falkow

PR and marketing folk are starting to see the potential in social mediaWhat an intense week this has been. It seems marketing and PR people are getting the social media message. Wednesday was the three hour pre-conference workshops for PR Convergence - Deploying Social Media for Business Advantage, a three day event held in LA. The attendees had the choice of Social Media, … [Read more...]

Dell Hell

May 17, 2007 by Sally Falkow

Suit by NY Attorney General Alleges Company is "Deceiving Customers to Increase Sales"Just as the study I referenced yesterday showing Dell is recovering from the Dell Hell debacle comes out, New York Attorney General Andrew Cuomo has filed a lawsuit against Dell.  The suit accuses the personal computer maker and its financial services affiliate of … [Read more...]

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