I am in DC for the Media Relations Summit 07. I'll be speaking there on Monday at 2pm in a session on online news along with Jamie O'Donnell (Greg is in Toronto at SES Canada) and Lee Odden. I will also be hosting a breakfast round table discussion on Social Media on Tuesday morning.The conference is over late Tuesday.I have been asked to do a two hour session … [Read more...]
BtoB Social Media Marketing
Conversations are still tops in influencing purchase decisionsWe know that word of mouth is the best and most trusted form of marketing. Consumers love to hear from 'someone just like me.' But does this apply to BtoB marketing too?Yes, says a study by the market research firm, Keller Fay Group which was sponsored by experiential marketing agency Jack Morton Worldwide. … [Read more...]
Google’s Long Ad Arm Reaching Into RSS Feed Advertising and Social Networks
Google is acquiring Feedburner to be able to reach social network membersIn 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies. How the times have changed. Google is acquiring Feedburner and sees it as a way for its base of hundreds of … [Read more...]
Podcasting : it’s not all about a young audience
35 to 54's Index Above Average as Podcast AudienceWhen you see teenagers with iPods plugged into their ears, you might be tempted to think podcasting would only reach a young demographic. Not so, says a comScore study, sponsored by Ad Infuse, People between the ages of 35-54 represented about half of the podcasting audience and were also more … [Read more...]
More Yahoo! Social Media Strategies
Yahoo! Answers For Brand and Link BuIldingYahoo recently announced a new mission statement - to “connect people” and as Dr. Hunter Madsen said in his keynote on the impact of social media, Yahoo! has long been focused on building communities. They are now building what they call 'brand universes.' Pontiac Underground is a great example of how to do … [Read more...]
