RSs and Video Now Part of Newspaper WebsitesThe latest Nielsen//NetRatings data on current events and news sites show that Yahoo! News is out in front once again.Top 10 Current Events and Global News Destinations Week ending March 4, 2007 US, Home and Work Brand or Channel Unique Audience (000) Active Reach (%) Yahoo! News 17,604 13.19 MSNBC 14,797 11.09 CNN 11,152 8.36 AOL … [Read more...]
Social Media Engage or Die
How to gets started with a social media content strategyBrian Solis was recently interviewed on the Marketing Voices podcast.He gives some specific advice on how to get started and the tools you should be using.His main idea: this is not a marketing activity that can be done by observing. In order to be successful in social media you have to participate. Here are … [Read more...]
Finding Your Way Into Social Media
NPR Takes Baby StepsFast Forward Blog reports today about NPR's foray into social media. Read and learn - it's a great case study to follow.Rob Patterson is inviting you to walk this road of discovery with them as they figure out how to make the conversations work and build community.The challenge is - How do you do this when you never have done this before? For … [Read more...]
Social Media and Building Community
Seven tips on how to run a successful community.Social media is getting a lot of buzz and most companies have realized that it must be a part of their internet marketing strategy today.But if you want to make the most of social networking and 'word of mouse' you have to understand what it takes to build a community.In Robin Good's recent post in MasterNewMedia … [Read more...]
