Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and ConsumersThe last decade brought two related surprises: the rise of social media and the rise of search media, says a new study from the Harvard Business School. Marketing is struggling to find its place in these new communication pathways, says the report. The new media are rewarding more … [Read more...]
Social Media Getting PR Attention in Asia
My Singapore SlingI just got back from a quick trip to Singpore to do a two day training course on Strategic Online PR for execs in the corporate communication field. We had delegates from Malaysia, Indonesia, India, Hong Kong, Taiwan and Australia.And there was a good spread of industry sectors represented too - financial (a few banks and insurance … [Read more...]
Online PR Roundtable Report
e-Consultancy's new report shows gaps in online PR applicatione-Consultancy in the UK holds regular roundtable briefings and the July briefing was about Online PR. The report, now available for download, shows that while many companies are aware of the need for defensive online PR (reputation monitoring,) proactive campaigns are still not the norm. They attrribute … [Read more...]
Quality of Online Content is King Once Again
Professional videos draw the ad dollarsThe launch of Google's in video ads brought some interesting facts to the fore - it's not the flushing felines and lip-syncing college kids of user-generated video that supposedly draws so any eyeballs that got the ad dollars. Marketers are more interested in paying customers than a slew of eyeballs just there to see a weird … [Read more...]
Social Media Marketing Tips From SES San Jose 2007
What can link bait do for you?A year ago Social Media Marketing was still known to just a handful of people. This year it has grown in awareness and interest. The panel at SES was moderated by Detlev Johnson, VP, Director of Consulting, Position Technologies and the speakers were:Neil Patel, Co-founder, ACS Rand Fishkin, CEO, SEOMoz Todd Malicoat, Independent … [Read more...]
