Don't miss "This Week on IAOCblog.com."The International Association of Online Communicators (IAOC) has just begun the Fall 2007 season of the popular educational blog show, "This Week on IAOCblog.com." The program is open for PR, marketing and online communications professionals, educators and students, as well as anyone interested in discussing hot topics and … [Read more...]
The Role of PR in a Web 2.0 World
If your head is still in the sand about new media now would be a good time to change positionAs many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers. Last week I was in San Francisco speaking at the TurnPROn Online PR Summit. Jim Sinkinson, CEO of Bulldog … [Read more...]
Delta’s Blog Gets Caught in the We We Calculator
Blogging is an amazing tactic for engaging in conversation with your customersBrian Eisenberg of Grok.com took a well placed swipe at the Delta blog today. Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:Your Customer Focus Rate: 17.39%You have 4 instances of … [Read more...]
SEO success depends on an overall Internet Marketing Strategy
Don't rely on rankings onlyScott Buresh of Medium Blue had some good points to make about what to look for when hiring an SEO agency."Any search engine optimization company worth its salt can achieve high rankings of some sort. The true question is whether those search engine rankings are for targeted phrases that are in line with your overall marketing strategy," … [Read more...]
Social Media Terms Explained
A quick quiz to determine how much you know about the collective voiceQ: What Is Social Bookmarking? A: Social bookmarking is a web 2.0 fad where users indicate that a specific web page, article, podcast, video, or other content is of particular value. The "bookmark" is seen as a vote for that item. The more users who bookmark an item, the more pronounced (popular) … [Read more...]
