CPG retailers need search marketing in their mix44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.Who knew? Even those looking for CPG go online first..Nearly 163 million … [Read more...]
RSS Webinar
Find out how RSS can boost your online visibilityStill not quite sure how to use RSS to boost your online visibility? I'm doing a one hour webinar on RSS strategy and results tomorrow Tuesday October 23rd at 10 am Pacific and 1 pm Eastern.If you'd like to attend send an email to mary at press-feed dot com. Or call her at 626 793 4911She can send you the … [Read more...]
Does Social Media Marketing Really Work?
Yes, if it’s done right ( Forrester Research) But it’s not done right too often (Jupiter Research)Forrester announced the finalists and winners of their Groundswell contest and lauded some companies who are getting social media marketing right. Nice to see Dell in the company transformation category. Listening Winner: Schwab's Money and More Private Community of Gen Xers … [Read more...]
Marketing vs Advertising vs New Media
The more things change the more PR has to changeI could not have said it better myself - David Meerman Scott ( he of The New Rules of PR) took Forrester to task for confusing advertising with marketing in a new research report. Businesses certainly don't need to trade CMOs who know TV ads with those who know how to run banner ads on YouTube and Facebook. Instead, we … [Read more...]
Intel Ups Dollars to Digital Media
Big Brands Increase Percentage of Sopend on Online ComponentsIntel decided to increase its co-op ad spend in digital media by 35% reports Online Spin. Intel Corp. spends $300 million on their advetising worldwide. So this is a hefty chunk of change we're talking about here. ”We’re going where the consumers have gone,” Sean … [Read more...]
