Social Media Strategy | Online PR | Proactive Report | Sally Falkow

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Sally Falkow - Social Media Strategist
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Online News: commenting function on Google News

November 11, 2007 by Sally Falkow

Google News allows interested parties to add comments to news storiesGoogle News has a feature that allows a person, company or organization mentioned in a news story to add their comments and viewpoint to the news. I'd be willing to put money on the table that not many people know that.“Google News has always tried to present as many sources as possible to give our users … [Read more...]

Social Media Shopping on FaceBook

November 5, 2007 by Sally Falkow

Social network making the most of recommendations from consumers - the most trusted form of advertising.As the popularity of Facebook grows more and more people are sharing opinions and information about themselves, their likes and dislikes as well as their activities on this social network. We know from several studies that a recommendation from a consumer 'just like … [Read more...]

Seth Godin Makes Meatball Sundaes

November 2, 2007 by Sally Falkow

Internet marketing and 14 trends that change everythingYesterday SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae.  In his words It's about the internet and new marketing and the fourteen trends that change everything.Seth is a keynote speaker at the SES Chicago event in a few weeks.Seth spoke about the new book … [Read more...]

Web 2.0 News Content on Your Website

October 30, 2007 by Sally Falkow

What Journalists Want OnlineIf you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism … [Read more...]

Executing Social Media

October 26, 2007 by Sally Falkow

Join me in Atlanta at the Coca Cola HeadquartersI will be on the road again soon. I am off to Atlanta to speak at the Executing Social Media event.Whether you work in PR, marketing or employee communications, you need to understand how to use the new media tools to listen, engage, communicate and collaborate. As we get closer to the end of the year it's a good time to get … [Read more...]

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