Social Media step you can take right nowThe complaint I hear most often at search and social media conferences is that while the content of the sessions is excellent, it's at a high-level and very general. They want specifics. What can I do right now, how do I get started? is the question I often get asked.This session was perfect for … [Read more...]
Seth Godin Says Most Marketers Are Out of Sync
Keynote at SES Chicago is food for thought.If you thought you had Marketing 101 down pat, it's time to think again.Seth Godin's keynote at SES Chicago lived up to the promise and certainly gave the audience some new ideas to chew on. He started with a new look at the origins of marketing - the story of Josiah Wedgewood, a potter in England in the 1800's at the … [Read more...]
Search Engine Strategies Chicago
Brrr! I am off to Chicago in the morning to speak at SES. Temperatures below freezing and snow already on the ground. For a little African lizard like me used to blazing heat it's way too cold. I bought myself some thermal underwear and pulled out my down parka and off I go.I am looking forward ot hearing Seth Godin speak about his new book Meatball … [Read more...]
Social Media Press Release Put on Trial
Pros and cons of how to use a social media press releaseGreg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae - a phrase from Seth Godin's new book on marketing. Tongue firmly in cheek Greg cites supporters of his claim that use of a social media … [Read more...]
Signs that this is the end of the PR world as we know it.
How social media is changing our livesSocial Media is indeed making changes in our lives. Even Time Magazine, a bastion of old media, hailed user generated content as the single most influential change in 2006.I caught Katie Paine's session at Executing Social Media in Atlanta yesterday - here are some indicators that your world is changing forever:.You spend more … [Read more...]
