PR Can Learn From Successful Online Ad CampaignsIn a recent post about who is in the conversation John Batelle that while the online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent? Or the hosting, in this case.Most writers who have a following online … [Read more...]
SEO and Marketing Basics Are Top of Mind for 2008
Two thirds focus on basics and almost half plan to do SEOA survey of 1700 MENG (Marketing Executives Networking Group) members conducted by Anderson Analytics, shows key areas for 2008 are: Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of … [Read more...]
Hottest Digital Media Segments
AdAge Predictions for 2008AdAge tips online video, search and social networking to be the front runners in 2008.A growing element of the online ad marketplace will continue to be social networking, with eMarketer predicting that spending on the subsegment will surge to $1.6 billion in 2008, an increase of nearly 74 percent, as total Internet spending is projected to … [Read more...]
Online PR Lessons of 2007
What we learned this year can provide direction for online PR strategy in 2008Search is important to PR. What people see when they do a search does influence their perception of your company. It also affects your brand value. And now that the search engines have changed the way they display results with the integration of news, blogs, feeds and video into the … [Read more...]
SEO Copy Writing Is One Part of Getting High Search Rankings
You need a content strategy, great content and linksIn this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings.Content is definitely king. Stephanie suggests writing articles about your product or service as one of the best ways to add good content. SEO copy writing will not only … [Read more...]
