Trust in media and experts back upThe ninth annual Edelman Trust Barometer shows the United States is experiencing the widest divide between business and government in the survey’s nine-year history. 58% say they trust business to do what’s right, an all-time survey high. Only 39% trust the government. Imagine that!Twenty-five-to-34-year-old opinion … [Read more...]
Fresh Content Pays Off with Search and Visitors
The pulse factor is vitally important in the Web 2.0 world of content and user-driven interactionsAndrew Goodman of Page Zero Media has a great post at Search Engine Land today about the necessity for a website to have fresh content and look alive.Fresh content gives you better search results - in recent weeks we have seen posts in digg and other social media sites appearing at … [Read more...]
Social Media Influence
Only 10 percent are influencers or opinion leaders. It takes time, commitment and an ability to communicate to be an influencer. The concept of opinion leadership - that 90 percent of the world is influenced by the other 10 percent - came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Finding these influencers is the search for that 10% and has … [Read more...]
CES: What Happens in Vegas…….
Influences your marketing strategyThe Consumer Electronics Show (CES) held in Las Vegas every January is usually techie heaven, but this year the show is crawling with marketers looking for the latest digital innovations. And they're not just CMOs from the hi-tech sector either. Among the 140 000 people looking the lastest, greatest, neatest … [Read more...]
Social Media Adoption Has Communicators Out of Sync
It's all about the 'public of one'The 2007 Media, Myths & Realities of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center shows just how out of sync communicators are with their audiences.Consumers turn to family and friends … [Read more...]
