Doc Searls looks back at the last ten years and ahead to the next tenDoc Searles, one of the authors of the Cluetrain Manifesto, spoke at an event in New York today. Looking back on how the manifesto came into being he told us that the book came out of conversations about how out of sync marketers were with the changes in the way people connected and communicated with … [Read more...]
The Cluetrain Ten Years Later
I am off to NYC today to attend the Cluetrain eventBack in 1999 I discovered a book called the cluetrian Manifesto. Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. My interest in the Internet and how it … [Read more...]
PR’s get the theory of blogging, but need guidance on implementation
A survey done late last year reveals PR pereceptions about bloggingPR's as a general rule 'get' blogging, but a new survey shows some big gaps in knowledge of how to implement a blog successfully. PR's do understand the benefits of blogging and are very aware that as a form of communication to stakeholders it can be very valuable:94.4% agreed or strongly agreed that blogging … [Read more...]
Social Media Press Release 2.0
Marketwire leaps into social media with both feetMarketwire unveiled their new social media wire service product today. After almost a year of research and development they are offering some innovative features and options.Whether you think a social media press release is a great idea or the biggest bunch of BS, it's refreshing to see a conventional, … [Read more...]
Microsoft’s Internet Strategy- Buy Yahoo!
MS sees this as a way to accelerate the move to a more social webDavid Utter at WebProNews is reporting on a conference call taking place right now as Microsoft bids to purchase Yahoo! for $44.6 billion. The move is designed to create a more credible competitor to Google and deepen Microsoft's position in the market for online business software, says CNN money. … [Read more...]
