Are online viewers willing to watch ads with their video content? Yes, says a recent study from Ipsos - the majority of digital video consumers will find the inclusion of advertising a ”reasonable” expectation for accessing free online video content. 75% say it’s PK for advertising to be included in the free digital distribution of full-length TV shows and movies … [Read more...]
Blended Search Demands Blended Marketing and PR
Google Universal offer opportunities for news and PR content to be found in searchAt the session on Universal and blended search at SES San Jose we heard from all the search engines. Johanna Wright of Google, Cris Pierry of Yahoo! Erik collier of Ask and Todd Schwartz of LIve search all gave their insights and predictions about how search is displayed and how … [Read more...]
Are you listening yet?
One of the most important actions to take in this brave new media world is listen to the conversation. If you do nothing else, tap into the conversations online about you, your company, your brand and your competitors. The Exxon Twitter incident is just one in a long line of reasons to keep your ear close to ground. Or the air in this case! How to know what’s being … [Read more...]
Twitter Becoming a Newswire
Twitter is fast becoming a hot channel for distibution of news. Yesterday Dell held a press confernce about their new laptops and extended battery life. The actual press conference was held in San Francisco with feeds to venues in London and New Delhi. It was also webcast online, so anyone, anywhere in the world, could log on and see the conference. They also have a Twitter … [Read more...]
Twitter- A Business Communication Channel
Dell adds Twitter to the Press Conference MixDell certainly has gone from zero to hero in the use of social media tools. At 9 am PDT today Dell is holding a press conference to introduce a new generation of mobility products. The event physically takes place in San Francisco. But it will be linked with media events in London and New Delhi, and webcast live over … [Read more...]
