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Sally Falkow - Social Media Strategist
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Business Week Dares Corporate America to Enter Social Media

August 26, 2008 by Sally Falkow

Corporate America has a bad reputation, but getting into the social networking game could help boost its popularity and trustworthiness. Organizations are seen as a corporation, and corporations in the eyes of most people are evil, say authors of a Business Week article, G. Michael Maddock and Raphael Louis Vitón of Maddock Douglas.  Large companies—with a 13% approval … [Read more...]

UK PR Firms Missing Digital Opportunity

August 26, 2008 by Sally Falkow

Study shows almost 80 % have no social media services It would seem that most UK PR agencies missed the Cluetrain.  According to a study of 100 major PR firms 79% have not yet developed online PR and social media services.  And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet … [Read more...]

New Social Media Tools At the Democratic Convention

August 25, 2008 by Sally Falkow

RSS feeds and live video in widgets make data available immediatelyIn 2004 bloggers became a force at the national conventions. This year we've moved to the next level in terms of technology.  Content syndication widgets are consolidating blog posts and mobile phone video streams, making it possible for bloggers and attendees to live-stream unfiltered … [Read more...]

News Online – tips from SEO experts at SES San Jose

August 24, 2008 by Sally Falkow

  Image: miso crazy  Search Engine Strategies San Jose happens each year in August and this year there was a panel on the mechanics of SEO for news content with online PR experts Greg Jarboe and Lee Odden. It seems that newspaper sites are finally getting the message - NIelsen’s figures for July show four of the top five news and current events Web sites with the most … [Read more...]

SES San Jose: How to get on page one of Google

August 24, 2008 by Sally Falkow

7 proven ways to get organic search visibility - and one that was overlooked Image: Danard Vincente This was a sponsored session with Shawn Moore from ThinkProfits.com, a Vancouver SEO and web design firm. Google has been quite open about what they regard as relevant in a website and what's needed to get good search engine visibility. Here are the 7 proven ways Shawn … [Read more...]

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